The Group
An infrastructure company for the optical industry.
SuperVista AG is a vertically-integrated European optical group. Founded in 2012 and headquartered in Germany, we operate a hybrid 'phygital' model that combines digital efficiency with a physical network of partner stores across seven markets.
Mission
We are not another optician chain.
We are a venture-building holding company that operates a portfolio of consumer brands powered by shared infrastructure: lens manufacturing, digital platforms, marketing engines, and a partner-store network. Independent opticians who join SuperVista keep their business — and plug into our scale.
By the Numbers
A €200M+ group, profitable and growing.
Founded
Active markets
Employees
Annual turnover
Our Story
A decade of compounding.
2012
The Spark
Founded in Bayreuth by Matthias Kamppeter and his co-founders. With just 12 employees, the team set out to solve a major problem: high-quality prescription glasses were too expensive and the buying process too fragmented.
2013 – 2015
The Hybrid Revolution
SuperVista introduced a unique "Hybrid Model." By partnering with local independent opticians, they combined the price advantages of online retail with the professional service of traditional craft. The network quickly grew to hundreds of partner stores across Germany.
2016
Global Investment & Expansion
SuperVista secured strategic growth investment from Silicon Valley-based TCV, fueling international expansion into Spain (Gafas.es), Italy, and the UK (Specsfactory) — establishing the group as a truly European player.
2018 – 2020
Digital Transformation
The company shifted its headquarters to the Berlin area (Wildau/Königs Wusterhausen) and doubled down on proprietary technology, streamlining the supply chain from the manufacturer directly to the customer.
Today
Today & Beyond
Today, SuperVista AG employs over 1,300 people across a network of 1,700+ partner and flagship stores, and is among the leading players in Europe's "Phygital" (Physical + Digital) optical market, serving millions of customers.
2026
PUB&GO Launch
Launch of PUB&GO — a new hybrid retail concept extending the SuperVista model into new everyday locations. Coming 2026.
What We Believe
Four principles that shape every decision.
Vertical integration
We own the supply chain from lens production to retail — quality and cost under one roof.
Partner-first scalability
We grow with independent opticians, not against them. Their store remains theirs.
Operational excellence
Digital platforms, shared services and disciplined unit economics across every market.
Long-term ownership
Founder-led, privately held. We invest on decade-long horizons, not quarterly cycles.
Leadership
Founder-led. Operator-built.
SuperVista is led by an executive team with deep roots in optics, retail, and technology. Meet the executive and advisory boards, or download the press kit.