News, releases & media resources.

April 2026

Industry

How SuperVista is setting the course for the future of optometry

WirtschaftsWoche

WirtschaftsWoche on why a recent court ruling unlocks real movement in the German optical market — and how SuperVista's hybrid model, partner network and tele-optometry stack are positioned to define the next decade of the industry.

April 2026

Results

Q1 2026: Growth in a market that's slowing down.

LinkedIn · SuperVista Group

While parts of the European optical market are consolidating and recalibrating, SuperVista Group continues to scale. Q1 revenue reached €48.5M (+8.8% YoY) at a 16.6% EBITDA margin, with growth across all five markets: brillen.at +16.0%, brillen.pl +15.5%, occhiali24.it +11.4%, brillen.de +7.4%, gafas.es +7.0%. Behind the numbers: digital acquisition efficiency, transparent value-driven pricing, and a network of 1,000+ partner opticians delivering the final experience. A hybrid model built for where the industry is heading.

April 2026

Strategy

Smart oder Premium? Beides. — brillen.de launches dual-tier strategy for 2026

FOCUS Online

With 2026, brillen.de remains Germany's price leader in smart eyewear — fair pricing, no compromises — while The Good Brand Opticians (TGBO) scales the group's premium segment with curated brands, expert consultation and bespoke lens solutions. The German optical market is shifting: customers expect both fair prices and premium advice, digital convenience and local expertise. brillen.de — Von Smart bis Premium.

March 2026

Partnership

Rentenkonzept von brillen.de: a succession model for independent opticians

eyebizz

eyebizz covers brillen.de's Rentenkonzept — the group's framework that lets independent opticians transition into retirement while keeping their store, team and customer relationships intact within the SuperVista partner network.

December 2025

Academy

SuperVista builds its own academy in India to train opticians for Germany

Handelsblatt

Handelsblatt reports on SuperVista's response to Germany's skilled-labour shortage: a dedicated academy in India training opticians to German standards, then placing them into brillen.de partner stores. A long-term answer to one of the industry's hardest structural problems.

July 2025

Brand

Designer eyewear for everyone: TGBO opens premium brands on instalments

WirtschaftsWoche

WirtschaftsWoche features The Good Brand Opticians by brillen.de — a new premium concept that makes designer frames accessible through instalment payments, combining brand desirability with everyday affordability.