Strategy 2030
The roadmap to becoming Europe's optical operating system.
SuperVista 2030 is our five-year plan to double the customer base, treble the partner network and run the group on climate-neutral operations.
Four pillars
Reach. Tech. Partners. Sustainability.
Reach
Expand from 7 to 10 European markets. Densify our partner-store footprint to make premium vision care available within 20 minutes of every customer.
Tech
Scale Remote Refraction, AI-assisted lens fitting and Virtual Try-On across the entire network. Become the operating system of European optics.
Partners
The Rentenkonzept and SuperVista Academy build the talent and ownership pipeline that the European optical market urgently needs.
Sustainability
Climate-neutral group operations by 2030. Closed-loop lens recycling at STEINER Vision. Long product lifecycles by design.
Measurable goals · 2030
Five numbers that hold us accountable.
Where we are today, and where we commit to be by 2030.
Customers served annually
Today
10M+
2030 goal
20M+
Partner & flagship stores
Today
1,700+
2030 goal
3,000+
Active European markets
Today
7
2030 goal
10
Progress · 2026
Where we are today.
In 2026 we passed the €200M turnover mark, activated Kuwait as our first non-European market, and completed the rollout of Remote Refraction across all seven core markets.
The SuperVista Academy graduated its first cohort of internationally trained opticians, and the Rentenkonzept secured succession agreements with 140 independent stores in Germany alone.
We remain founder-led and privately held — the long-term view is the strategy.
Build the next decade with us