SuperVista Group · Vision of the Future
Redefining Vision.Refraction.Frames.Networks.Vision.
Scaling Care.
Europe's leading hybrid optical group. We bridge digital efficiency and local expertise to make premium eyewear accessible to millions — across 7 markets, through 1,200+ partner stores.
Our Mission
Perfect vision should not be a luxury.
At SuperVista, we dismantle the traditional, high-cost barriers of the optical industry. By vertically integrating the entire supply chain — from our own lens production to our proprietary Remote Refraction technology — we deliver high-end optical solutions at a fraction of the traditional cost.
We don't just sell glasses. We empower independent opticians and provide customers with a seamless, tech-first journey to better sight.
The Group at a Glance
Scale built on trust.
Customers served
Across Europe
Partner & flagship stores
Local expertise, group standards
Dedicated employees
Sales, technology, manufacturing
Annual group turnover
Double-digit growth since 2012
"Since our founding in 2012, we have consistently outperformed the traditional optical market through digital agility and operational excellence."
One group · eight brands
From flagship retailers to manufacturing and infrastructure — every brand powered by the same group platform.
The Hybrid Model
Digital efficiency. Local expertise. One ecosystem.
Digital First
Customers begin their journey online with AI-driven appointment booking and Virtual Try-On — anytime, anywhere.
Learn more →Expertly Finished
Eye exams and fitting are performed by professional opticians in our network of 1,200+ partner stores across Europe.
Learn more →Proprietary Technology
Digital Service Hubs and Remote Refraction allow expert optometry even in regions facing specialist shortages.
Learn more →Our Brands
A portfolio built for every customer, in every market.
Global Footprint
Localized presence. International reach.
SuperVista is part of the local community in every market it serves — through independent partner opticians, regional consumer brands, and country-specific digital experiences.
Germany
brillen.de
500+
Stores
6M+
Customers
Localized brand, group-wide infrastructure. Each market is served by a dedicated consumer brand backed by SuperVista's lens production, digital platforms, and partner-store network.
For Independent Opticians
Your life's work deserves a dignified exit.
Independent opticians built the German optical market. Today, many face the same challenge: no family successor, declining shop valuations, and an unclear exit path.
The SuperVista Rentenkonzept offers a different way. A guaranteed buyer on a date you choose — in 3, 5, or 10 years. New revenue streams from day one through TGBO and brillen.de. And regional exclusivity that protects your market.
80%
Commission on your own inventory
67%
Discounter-to-Premium conversion
1
Optician per region (exclusivity)
Build the future of vision with us