Partner Optician
Keep your store, your brand, your independence — and add our engine.
The Partner Optician model is designed for independent opticians who want more customers, higher margins and modern technology — without giving up anything they've built. You stay you. We supply the products, the leads, the technology and the back-office. You choose how much.
The choice is yours
Three tracks. Mix and match. We adapt to you.
Most partners combine more than one. Some take only one. The partnership is shaped around your store — not the other way around.
TRACK A
brillen.de concept
Volume & frequency
Plug into the brillen.de discounter world. Own-brand lenses in four quality tiers, frames from €20 to €80, and a constant stream of qualified leads from our 10M+ customer database. The fastest way to fill your appointment book.
- →Predictable customer flow
- →Own-brand lenses (Standard, Comfort, Active, Advanced)
- →National marketing — local routing
TRACK B
TGBO premium
Margin & prestige
The Good Brand Optician system: curated designer frames (3U, Archipelago, Stig Jacobson, De Rigo), STEINER Vision high-tech progressive lenses, and the unique 24-month rental model. You also integrate your own frames at 80% commission.
- →Designer collections supplied free
- →80% commission on your own stock
- →24-month rental — no bank contract, no interest
TRACK C
STEINER Vision lenses only
The lens-only track
Already happy with your frames and brand? Take only STEINER Vision lenses — high-tech progressives engineered with neuroscience and biometry. Five premium tiers, plus single-vision, office and specialty lenses. Pre-shaped, minimal workshop work.
- →Five tiers of premium progressives
- →Lenses ground to shape — minimal fitting
- →Direct supply, no minimum order
Why partners join
The partnership pays for itself from week one.
Regional exclusivity
One Partner Optician per region. We commit to it — in writing. Your competitor cannot also have us.
No investment required
Free in-store marketing materials. Designer frames supplied at no cost. You pay nothing to start.
Minimal workshop work
Lenses arrive ground to shape. Frames are automatically restocked when you sell one. Your team focuses on customers, not on the workbench.
Full after-sales engine
We handle re-purchase outreach at 24 months. Long-term customer relationships, owned by you.
How a Partner store earns
From lead to sale to repeat customer.
01
We bring the customer
National marketing routes qualified leads from the brillen.de database directly to your appointment book.
02
You convert
Discounter offer gets them through the door. Trained two-worlds upsell converts up to 67% to premium TGBO.
03
We supply, you earn
TGBO frames supplied free. 80% commission on your own stock. STEINER lenses ground to shape.
04
We handle re-purchase
After-sales outreach at 24 months brings the customer back to your store. The relationship is yours.
Common questions
The things partners ask first.
Yes. The Partner Optician model is built around your existing brand. SuperVista works in the background — through products, lead routing and lens supply — while you remain the face of the business.
Become a Partner Optician
One conversation. Your region. Your terms.
Send us a short note about your store. We'll tell you which track fits, what your region currently looks like, and what we can offer — confidentially.